Log into Simon Central and click on the link under the CONSUMER WEBSITE section to manage your website. Navigate to the section you want to edit and click the plum-colored edit button.
After typing the text you want linked, highlight all the words with your mouse and then click the widget for hyperlinking (looks like 3 chain links); then simply paste the URL you want into the address bar.
Remember to press preview and then Publish to confirm the change.
View the attached video for a short step-by-step tutorial.